Establishing a brand stands in need of revealing the soul.
Your brand is the effervescence of your offerings and the totality of you. Never can the two be separate. Your beliefs, character, and aspirations emit from your voice and visuals. Possessing this, you’ll never search for authenticity. To emplane worthwhile entrepreneurial endeavors means endowing said creation with soul purpose. Granting the gift of soul purpose takes embracing a sense of personal identity.
In expectation of an idea burgeoning into a brand, your integrity is the nourishment. It’s as if you share the same aura. When the brand comes to full term, it flourishes with support of a collective. Be it that of admirers, supporters, or those nurturing its development. To know this, is to know that we are working for our independence. Independence of self to discover and yield sovereignty to our ideas.
We are a brand consultancy for the ones who roam free.
In our formal introduction, we ask you to invite us to hear your story and experience your offering. After this, we have full perspective of your end-to-end handiwork. This is the substance of everything that makes up the why to what it is that you do. As we apperceive the totality of your character, we can formulate an appropriate visual story.
We will share insights into how to create your vision in a brand. The conversation will be mutually insightful, aspirational, yet attainable. Ask specific questions of us as they relate to your project. This is where we begin a solid foundation, uncovering the breadth of our work together.
We will both depart with perspective and homework.
Gingerly guiding you through a succinct process that uncovers your why, unfair advantage, and identifies your brand intention. With the advantage of this material, we craft a narrative that aligns with your lifework. Blanketed by your individuality, we align the voice and visuals to formulate an identity that feels uniquely you. Distinctively setting you apart from your competitors and defining your strategy.
You will be tasked to provide any additional content needs to begin design.
Our mutually accepted and comprehensive creative brief carries us into the initial design concepts. With a strategy for the chosen touch-points (logo, social, photo, video, and/or web) we will design and present. A cadence of meetings are necessary to meet our milestones and stay in synchronicity. From your selected concepts, we refine each element of your project and prepare for final delivery.
Upon completion of our determined timeline, we deliver an extensive package that equips you to successfully represent your brand with confidence. With this stable groundwork in place, we have the ability to build out any additional elements of your brand with ease.
Joel Tucker TheTravelingMan.co
With an eye for detail and over a decade of imagining brands for an array of industries. Joel introduced Rags & Riches Brand Co. in 2011 to create through each medium his heart culled. A deviceful venture speaking to a subculture with an offbeat world perception.
His skill-set lay beyond technical and visual communications. Over the years, Joel evolved this vision into mindful guidance for entrepreneurial souls. The capacity to identify the genius in people galvanizes him. Intending to speak to one’s genius and bolster the substance that reflects their essence.
Having aided countless unique soles find the depth of their identity, he hopes Rags & Riches Brand Co. serves as a foundation for evolving creatives.
2 Official Nominations
(Best Shopping Experience)
(Best Mobile Experience)
The Webby Awards - April 2018
Music & Entertainment
At The Studio
Orlando Shakes Theater
Capital Hill Block Party
Insurance Auto Auctions
Art & Design
Avondale Type Co.
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The City of Seattle (Homeless Initiative)
Le Couer Watch Co.
Rags & Riches Brand
The Private Bank
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American Egg Board
Potbelly's Sandwich Works
Hestan Cooking App
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Anastasia Beverly Hills
Blue Cross Blue Shield
Time Warner Cable
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