Establishing a brand stands in need of revealing the soul.

 

Your brand is the effervescence of your offerings and the totality of you. Never can the two be separate. Your beliefs, character, and aspirations emit from your voice and visuals. Possessing this, you’ll never search for authenticity. To emplane worthwhile entrepreneurial endeavors means endowing said creation with soul purpose. Granting the gift of soul purpose takes embracing a sense of personal identity.

In expectation of an idea burgeoning into a brand, your integrity is the nourishment. It’s as if you share the same aura. When the brand comes to full term, it flourishes with support of a collective. Be it that of admirers, supporters, or those nurturing its development. To know this, is to know that we are working for our independence. Independence of self to discover and yield sovereignty to our ideas.

 

We are a brand consultancy for the ones who roam free.

 
 
 
When people create something with all their heart and hopes, that creation is given a soul...
— Baron Humbert Von Gikkingen
 
 

 

Our Process

01. ENGAGEMENT

In our formal introduction, we ask you to invite us to hear your story and experience your offering. After this, we have full perspective of your end-to-end handiwork. This is the substance of everything that makes up the why to what it is that you do. As we apperceive the totality of your character, we can formulate an appropriate visual story.

We will share insights into how to create your vision in a brand. The conversation will be mutually insightful, aspirational, yet attainable. Ask specific questions of us as they relate to your project. This is where we begin a solid foundation, uncovering the breadth of our work together.

We will both depart with perspective and homework.

 

02. RESEARCH

Gingerly guiding you through a succinct process that uncovers your why, unfair advantage, and identifies your brand intention. With the advantage of this material, we craft a narrative that aligns with your lifework. Blanketed by your individuality, we align the voice and visuals to formulate an identity that feels uniquely you. Distinctively setting you apart from your competitors and defining your strategy.

You will be tasked to provide any additional content needs to begin design.

 

03. DESIGN

Our mutually accepted and comprehensive creative brief carries us into the initial design concepts. With a strategy for the chosen touch-points (logo, social, photo, video, and/or web) we will design and present. A cadence of meetings are necessary to meet our milestones and stay in synchronicity. From your selected concepts, we refine each element of your project and prepare for final delivery.

 

04. EXECUTION

Upon completion of our determined timeline, we deliver an extensive package that equips you to successfully represent your brand with confidence. With this stable groundwork in place, we have the ability to build out any additional elements of your brand with ease.

 

 
 

The Founder

Joel Tucker TheTravelingMan.co

RRBCO_JoelT.jpeg

With an eye for detail and over a decade of imagining brands for an array of industries. Joel introduced Rags & Riches Brand Co. in 2011 to create through each medium his heart culled. A deviceful venture speaking to a subculture with an offbeat world perception.

His skill-set lay beyond technical and visual communications. Over the years, Joel evolved this vision into mindful guidance for entrepreneurial souls. The capacity to identify the genius in people galvanizes him. Intending to speak to one’s genius and bolster the substance that reflects their essence.

Having aided countless unique soles find the depth of their identity, he hopes Rags & Riches Brand Co. serves as a foundation for evolving creatives.

 
 

 

Awards

YETI Coolers
2 Official Nominations
(Best Shopping Experience)
(Best Mobile Experience)

The Webby Awards - April 2018

Enterprise Exotic Cars
Official Nominee
(Best Automotive Website)

The Webby Awards - July 2016

 

 

Clients

BY INDUSTRY

Legal

Bloomberg Law
FDBA Law

Music & Entertainment

At The Studio
Orlando Shakes Theater
Capital Hill Block Party
Spotify

Cannibus

Agency PDA

Automotive

Enterprise Exotics
Insurance Auto Auctions

Art & Design

Avondale Type Co.

City & Government

The City of Seattle (Homeless Initiative)
GO Oregon

E-Commerce

Movado
Ralph Lauren
Roots Canada
Eighth Generation
E-Nasco
Brideside
Pendleton

Jackstraw Clothing
Le Couer Watch Co.
Rags & Riches Brand

Finance

Western Union
The Private Bank

Food & Beverage

American Egg Board
Beggar's Pizza
Potbelly's Sandwich Works
Hestan Cooking App
Restaurant.com
Starbucks
Wholesome Goodness

Health & Beauty

Anastasia Beverly Hills
Kérestase
Redken
L'Oréal
7 Haircare
Bare Minerals

SK-II
Saje Wellness
Walgreen's
Blue Cross Blue Shield
Bayer
Flinstones Vitamins

Media

Time Warner Cable
Chicago Tribune Media

Outdoors

Barebones Living

Sports & Venues

Atlanta Braves
Arizona Diamonbacks
Churchill Downs
Chicago Cubs
Detroit Lions
Oracle Arena

Tech

Microsoft
Outreach
Cisco
Time Warner Cable
viaForensics (NowSecure)

Travel

Forbes Travel Guide
United Airlines
Options Away
Sidecar
Alaska Airlines
Iberia